Bullwinkle #3 (2025 Comic Book & Graphic Novel Reading Challenge)

The Adventures of Rocky and Bullwinkle debuted in animated form in 1959. The creation of animator Jay Ward, the iconic team of Moose and Squirrel first appeared on ABC and eventually NBC where the show wrapped up it's original run in 1964. Over the next 5 decades, Rocky and Bullwinkle would reappear in reruns and new series with the flying gray squirrel always getting top billing, with exception of a Sunday evening show titled merely The Bullwinkle Show. However, when it comes to their appearance in comics forms, it's almost like Rocket J. Squirrel doesn't even exist. 

The furry friends first appeared in comic book form as part of the much beloved Dell Four Color anthology series. Their first 4 appearances were titled 'Rocky and His Friends' before being switched over to 'Bullwinkle and Rocky'. Despite being named in the title, Rocky disappeared from the front cover, with issue #1270 showing only Bullwinkle and the villainous female spy, Natasha, enjoying a piano recital. Eventually, even the supporting players vanished with solely the starring Moose on the cover and the title reduced to being called solely 'Bullwinkle.' Putting Bullwinkle in the spotlight would be a trend that would continue in comics through the 1990s.

Dell, Gold Key, Charlton and Marvel's all-ages imprint Star would publish officially licensed comics based on the Jay Ward Productions series. Every series starring Rocky and Bullwinkle from 1962-1988 would be published as Bullwinkle and Rocky. For the Gold Key series, of which I read issue #3, the publishing credits on the bottom of the opening page would list the series as only Bullwinkle. 

This issue is framed like a classic Rocky and Bullwinkle episode. The main story is broken into 2-parts. In-between the main story arc, there's a segment starring genius pooch Mr. Peabody and his boy, Sherman. Then to finish out the issue, Rocky recites a 'Fractured Fairy Tale' to his buddy Bullwinkle.

In the main tale, a slight parody of that holiday B-movie classic Santa Claus Conquers the Martians, the children of the Moon are absolutely ga-ga for the antics of Bullwinkle. Wanting to make the children of the Moon happy, a pair of Moon Men come to Earth in the hopes of luring the moose to the Lunar surface. In order to achieve this, the aliens sprinkle an anti-gravity powder to Bullwinkle's antlers which makes him begin to float. Seeing an advantage of Bullwinkle's magical antlers in the Cold War, spies Boris and Natasha seek to remove them as a potential power supply for a squadron of jets. 

The Sherman and Peabody segment puts a spin on the mythos of Billy the Kid, with the notorious outlaw actually being a pistol packing infant! You'll never look at the story of Cinderella the same ever again after reading her story in Fractured Fairy Tales!

The Moon people story is noteworthy in that all of the Lunar residents look like Quisp, the alien spokesman of the Quaker Oats cereal of the same name. Instead of a spinning propeller atop their heads, the Moon people have shaggy mop tops. But with their pink flesh, bulbish heads and googly eyes, the shared ancestry of Quisp and the Moon people cannot be denied. That's because Jay Ward designed Quisp as part of the cereal's original animated marketing campaign in 1965. Whether the likeness was an homage or accidental influence of the works of Jay Ward on the unlisted and unknown artist of the Rocky and Bullwinkle main story is up for debate. GoCollect.com claims that Al Kilgore was a writer and an artist for the issue. Kilgore did work on the Rocky and Bullwinkle newspaper strip that ran from 1962-67. His comic book work in 1972, however, is not confirmed.  No credits for either backup story are available either.

Rocky would finally receive top billing again in the 2014 4-issue miniseries, Rocky and Bullwinkle, published by IDW. It's a position that the level headed squirrel has maintained with other publications ever since.

Completing this review completes Task #10 ( Funny Animal Book starring a SQUIRREL, POLAR BEAR or ANTEATER) the 2025 Comic Book and Graphic Novel Reading Challenge.