In the late 1960s, in answer to the massive popularity of G.I. Joe, Ideal Toy Company introduced Captain Action. If you bought the traditional 12-inch figure, Captain Action was dressed in a paramilitary type outfit, and accessorized with weapons and a working 4-foot diameter parachute.
So far, this sounds like pretty basic stuff and not something that's going to eat into Mattel's G.I. Joe sales. What made Captain Action different were the extra wardrobes you could purchase for the action figure. You could increase CA's wardrobe, including facial masks, transforming the character into Superman, Batman, The Lone Ranger, Buck Rogers and even Sgt. Nick Fury! Even sidekick Action Boy got into the act, transforming into Robin, the Boy Wonder, Superboy and Aqualad!
An immediate hit, DC Comics was quick to cash in on the craze. Obtaining a license from Ideal, editor Mort Weisinger tasked wunderkind Jim Shooter with writing up the first issue. Given a set of parameters, Shooter had to include all of the characters, vehicles, and accessories. Superman was also to make an appearance in the first issue. But other than that, Shooter had carte blanche over the storyline. That's not saying much.
Wally Wood illustrated the first issue. It would have been amazing to see him draw Captain Action as Flash Gordon or Spider-Man. But as those characters were licensed by competitors, DC had to scrap that popular concept of the Ideal toy line. Instead, Captain Action and his sidekick obtained their powers from several magical coins that boasted powers from a famous mythological god. In the first couple of issues, Action was trying to gather all of the coins before his arch nemesis Krellek did.
Don't know who Krellek is? Don't feel bad, as readers didn't either. Captain Action's true antagonist, Dr. Evil, didn't appear until the 3rd issue. By then, Shooter and Wood were essentially gone. Gil Kane took on pencil duty with the 2nd issue, religating Wood to inks through issue #3. Gil took over scripting in issue #3. As Dr. Evil didn't have a set origin either, it was determined that Evil was Captain Action's father-in-law. This also made him Action Boy's grandfather. After finding a mysterious amulet, the elderly man was possessed by an alien being.
Having familiar connections, Captain Action and son wanted to end Dr. Evil's reign of terror while hopefully saving their relative. Unfortunately, actions like enslaving a race of aliens and stealing a nuclear bomb that destroys most of the California coast by earthquake made any sort of redemption nearly impossible. Dwindling sales in both the toy line and the comic book cancelled the series after issue #5 ceased any further attempts at turning Dr. Evil into Professor Good.
In my opinion, Krellek was the better bad guy. The whole alien possessing an old dude and then suddenly looking like a blue alien wearing Space Hippie Jesus mask was preposterous. The story for issue #4 where Dr. Evil enslaves a race of aliens that look like him was the best issue. There is one of those morality tale elements to the story that you see in sci-fi anthologies of the time period. I wouldn't be surprised to learn that the story was originally written for insertion in an issue of House of Mystery and that the characters were changed to fit those in the Captain Action line.
Mark Waid writes a compelling history of the toy line and the terrible decision to remove both Shooter and Wood from the series as this volume's foreword. Not being able to have the protagonist change into any of his superhero personas should have shelved the title from the get go. Yet despite all of the missteps Ideal made with the Captain Action toy line, it has a strong cult fan following to this day. Case in point, this 2022 hardcover collection of DC books was published by IDW and the franchise lives on as a high end toy line featuring new superhero and villain wardrobes that is coveted by collector's young and old!
An interesting read that is more a visually appealing work than a masterpiece of comic book literature.
Rating: 6 out of 10 stars.




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