One could argue that the comic book presence or lack thereof, was a main influence in why Hanna-Barbera would often rank third in terms of most popular animation franchises. Just like Disney and Warner Bros. did, Hanna-Barbera partnered with Western Publishing to produce comic book adaptations of their work.
Hanna-Barbera was very happy with Western in terms of story and art. Many of the staff at Hanna-Barbera had side gigs at Western, so the adaptations were almost like lost episodes. They were big sellers to the point that the animation studio wanted Western to increase the number of titles based on the Hanna-Barbera catalog. Yet Western would not budge on their output leaving Hanna-Barbera to find another comic book publisher.
In 1970, Hanna-Barbera partnered with Charlton Comics to produce comics based on their product line. Charlton was more than willing to produce the desired number of works based on the world's greatest Saturday morning cartoons. Flintstones was Charlton's most popular series running for 50 issues. Almost a half-dozen spin-offs were released by Charlton based on characters from the prehistoric comedy, including titles devoted to the Great Gazoo and Pebbles and Bam-Bam. A Yogi Bear title ran for 35 issues and a Top Cat book made it to 20.
The studio wasn't not happy with the artwork, believing that the publishers were just unable to get the trademark likenesses just right. The 70s were a rough time for the Connecticut based publisher. Dick Giordano had poached most of Charlton's top talent and brought them over state lines to DC Comics headquarters in the Big Apple. According to Mark Evanier, the partnership between the studio and Charlton was soon severed. It was another nail in the coffin for the dying publisher and Hanna-Barbera was without a comic book presence once again.
Hanna-Barbera decided to take its characters to New York City. But they didn't go to DC Comics. Instead, Hanna-Barbera partnered with Marvel.
Despite being wooed by the House of Ideas, Marvel didn't devote very much attention to its new Hanna-Barbera line-up. From 1977-79, Marvel released only 6 main titles to Yogi Bear and his pals were released. Along with a Dyno-Mutt series and a fan-favorite adaptation of the massive crossover cartoon, Laff-A-Lympics. Also part of Marvel's Hanna-Barbera line was a 3-issue tabloid sized anthology called The Funtastic World of Hanna-Barbera.
The first issue was a Christmas themed book. The last issue was devoted to Laff-A-Lympics. The middle issue was a rare Easter treat full of Hanna-Barbera characters, puzzles, games and other fun things to do.
Mark Evanier penned the opening story that features nearly 2 dozen characters from your favorite Saturday morning cartoons. On Easter morning, Yogi and Boo-Boo awaken hoping for Easter Eggs. A quick search finds the Easter Bunny's allotment of eggs and a note saying that he's been kidnapped. So Yogi calls all his friends and they work to provide Easter eggs for all the kids of the Jellystone Park region while conducting a search for the missing rabbit!
Then Dyno-Mutt and the Blue Falcon team-up with Scooby-Doo and the Mystery Inc. gang to solve a caper involving a ghost and a number of missing items at a new museum.
Evanier returns with a story involving Top Cat and his gang. Love is in the air with Officer Dibble, the cop who works the beat where Top Cat lives. However, Top Cat is suspicious of Dibble's new girlfriend when the officer gives her a check containing his life savings!
Lastly, go back in time to the very earliest days of baseball with the Flintstones. A struggling baseball team thinks that they have a superstar Babe in the making with tiny tot Bam-Bam. But a rival owner seeks to make sure the tyke doesn't make it to opening day!
The fun and games in this book include a magic trick presented by Magilla Gorilla and a find the twin game led by Captain Caveman. There's also a crossword puzzle and a word scramble for readers to do. But one must be the most knowledgeable of Hanna-Barbera fans in order to answer some of the most obscure questions.
By 1980, Hanna-Barbera had ended its partnership with Marvel. Bridges weren't burned as Marvel's Star Comics imprint did release a couple of books based on NBC's Foofur and the prehistoric prequel The Flintstone Kids.
With exception to a few minis based on syndicated and Saturday morning toons, Hanna-Barbera wouldn't return to comics until the early 90s. Finding a home with Harvey Comics, Yogi and friends were welcomed by their new publisher. Unfortunately, it seemed like Hanna-Barbera was eternally snake-bit as Harvey ceased releasing new material by 1993. In 1995, Archie Comics signed an agreement to publish titles based on Scooby-Doo and the Flintstones. This agreement continued until 1997. A year prior, Hanna-Barbera Studios was purchased by Warner Bros. and absorbed into the Cartoon Network Brand.
Since the merger, DC Comics has been the official publisher of Hanna-Barbera properties. In the quarter century since the purchase, DC has released dozens of titles. Scooby-Doo has been DC's most popular acquisition with 2 main series of over 250 issues and numerous spin-offs including the extremely popular Scooby-Doo Team-Up. In 2017, DC issued several one-shots pitting their most popular heroes with modern day versions of the Hanna-Barbera universe. Over the next several years, grittier reboots of characters such as Jonny Quest, Snagglepuss and the Jetsons were produced by DC with varying degrees of critical and consumer success.
Worth Consuming!
Rating: 8 out of 10 stars.
Completing this review completes Task #26 (Set During a Holiday Not in December) of the 2023 Comic Book and Graphic Novel Reading Challenge.
