It’s December 25th! Christmas! We made it through another Advent.
To finish everything up, we take a look at the most well-known Santa of them all- the Santa Claus of the Coca-Cola Corporation.
Santa Claus had been in existence way before Coca-Cola left their mark on the Christmas icon. Mostly, how America and other parts of the world viewed Kris Kringle was based on Clement Moore’s 1823 poem ‘A Visit From St. Nicolas’ AKA: Twas The Night Before Christmas. But as we’ve seen, some parts of the world view Santa as this terrifying figure.
In 1931, Coca-Cola decided that it was time to make Coke the official beverage of Christmas. To do that, the company decided to modernize Santa and they built an entire advertising campaign around this new version of a classic. Thus Coke hired Haddon Sundblom to commission a series of paintings in which Santa enjoys a cold refreshing bottle of cola instead of the traditional milk and cookies.
Taking inspiration from Moore’s poem, Sundblom turned Santa into the ultimate vessel of happiness and joy with his rosy cheeks, twinkling eyes and infectious smile. The red robe was replaced with a sleek red fur suit. His clunky boots were replaced with galoshes that offered more traction on icy roofs and inside those pesky chimneys. Perhaps the most lasting detail Sundblom added to the modern Santa was replacing the bishop like crown with a red stocking cap tipped with a fluffy white puff.
Coke’s campaign worked. Sales of the fizzy stuff sky-rocketed. To this day, Coke manages to outsell just about all other beverages (except alcohol) for the holidays. And yes, there are still some families that will leave Santa an unopened classic green bottle of Coke with his cookies. Hopefully, they remember to leave out a bottle opener.
Of course, I am going to share with you a cookie recipe made from Coke. My favorite version is Cherry. So enjoy my last Advent present for 2020 with this recipe for chocolate Cherry Coke cookies.
Until next year- Enjoy!













































