This week's selection for Family Comic Friday should make Mom and Dad smile… along with the kiddies too. It’s the return of a Nicktoons classic- Rocko’s Modern Life. But with this issue, I wasn’t sure if this was supposed to be a nostalgic trip for just the parents or was it supposed to be fun for the whole family?
Rocko’s Modern Life #7
Written by Ryan Ferrier, K.C. Green
Art by Ian McGinty, Jorge Monlongo (Cover)
Published by Kaboom! Studios
First of all, I would like to point out that the story listed by Previews and other sites is false. Issue #7 does not have our favorite wallaby, Rocko, going to his high school reunion. Instead, Rocko’s job at Conglom-o Corporation is causing him great stress. It turns out that the company’s biggest seller, the Pi-Hole, is malfunctioning. The Amazon Echo-like device keeps ordering stuff that people didn’t ask for and in mass quantities as well.
When Rocko goes to complain to the head of the Conglom-o Corporation, the wallaby learns of a conspiracy in which the company wants to enslave the people of earth to the useless goods and wares sold by the company. Thus, always in debt, the customers of Conglom-o would be beholden forever to the company.
The manic nature of Rocko’s Modern Life which ran from 1993-96 is still present in this comic book from kaboom! Studios. Ian McGinty’s art overtakes not only panels but pages, just like in the classic Nickelodeon series. And the characters of Heifer and Filburt are as neurotic and dumb as usual. But was Rocko also such an adult oriented cartoon???
True, the cartoon of Rocko’s Modern Life had some dirty Easter eggs in the background. Things like strategically placed initials of businesses that spell out bad words and other inside jokes. But properties like Disney and Warner Brothers have been guilty of the same thing for years. No, when I talk about RML being adult, I am talking about the overt subject matter.
When Rocko discovers that Conglom-o is trying to take over the world through some free enterprise sleight of hand, the protagonist goes on a rant. He tries to warn all of the citizens of O-Town of the dangers of capitalism. Earlier, there’s also some pretty unsubtle talk about the lack of privacy on social media. Plus, it’s not lost on this comic book reader that the Pi-Hole and it’s malfunctions is a satire of the many faults of Amazon’s all-purpose home assistant Alexa.
So with these cases in point, was the cartoon this comic is based on so brazen in it’s social commentary? I really don’t remember it being like this. Maybe I was too young to notice. Or maybe I have a good point!
Reboots are all the rage right now in the entertainment industry. Some of these returning properties are aging right along with the viewers who grew up with them. Is that the plan of the editors at Kaboom!? If so, maybe they shouldn’t have released this series under the all-ages imprint of Kaboom!, but under the more adult oriented Boom! Studios.
I don’t really have a problem under which imprint that the put Rocko. But I do think that a lot of the social commentary in this storyline isn’t geared for an all-age audience. Let’s say all of the things covered in this tale was occurring in real life 25 years ago. If this story was done as a cartoon in 1993, I think my sister, who is 12 years younger than me, would have gotten a lot of laughs out of Rocko’s frantic behavior. But I don’t think she would have understood why he’s so upset about capitalism and data breaches.
This comic book doesn’t have a rating on it. The Kaboom imprint is supposed to be for a younger audience. But I wouldn’t go too young. I think readers under the age of 10 will enjoy the silly aspects. Those aged 11-15 might get some of the deeper concepts. But mom and dad, they’ll be the ones to get all the inside jokes. They’ll also feel old knowing that Rocko’s Modern Life debuted back when Bill Clinton was President, Nicktoons was a Saturday night rite of passage and Amazon was little more than a jungle in South America.
Rating: 7 out of 10 stars.
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