Showing posts with label Mattel. Show all posts
Showing posts with label Mattel. Show all posts

Saturday, May 9, 2026

Captain Power and the Soldiers of the Future #1 (2026 Comic Book & Graphic Novel Reading Challenge)


One of the top toys for boys in 1987 was the Captain Power line from Mattel. The idea of being able to basically play laser tag with friends using fighter ships and menacing robots was a dream come true for those of use who would play a similar type game with our X-Wings and TIE Fighters. For those of us who lived in more remote locations, the opportunity to play against a weekly television show was a godsend. If you were really lucky, you could play all the time against the show if you owned one of the 3 VHS recordings of the series. 

Captain Power and the Soldiers of the Future was a live action/CGI series that aired for 22 episodes from 1987-88. The show was syndicated, meaning that some regions of the country might not have even aired the series. Some of those locations lucky enough to receive the dystopian sci-fi series, like WLFL-22 in Raleigh, NC, Captain Power aired on Sundays at the ungodly hour of 6:30am! 

For my 10th birthday, I received the XF-7 jet for my main present. Along with the toy which was essentially a light gun, came a - inch Captain Power pilot action figure and a training program video cassette. A month later, thousands of boys got their wish opening up similar flyer sets for Christmas. By that time, I had already figured out what a host of kids were about to find out- this toy sucked!

Each episode would have computer generated scenes in which Captain Jonathan Power and his band of human resistance fighters would fight against the evil robotic army lead by a thrift store version of Darth Vader called Lord Dread and the discount Skynet computer system he co-created and mentally fused with, OverMind. Both teams would have areas on their suits and ships that bared a shimmering red or golden light. The idea was during the battles on the TV, you played along shooting at the opposite team. If you accidentally shot an ally, you lost points. If your score went to zero, your figure would eject from the cockpit symbolizing your defeat.

Keep in mind, 1987-88 was a time where some homes still had black and white TVs. Not quite 50% of the population didn't have cable yet. There was no streaming. Satellite TV was for the very rich. If you didn't have crystal clear reception, many of your 'shots' wouldn't register. Or you would be accused of shooting an enemy, which during the training video, are nowhere to be found. I've heard reports that if you didn't have a color TV, your toy wouldn't even work with it. The ships went through batteries like worms through a goose. The only time that the toys worked decently was one-on-one play. At $33 a vehicle, you were lucky to find someone else that had another Captain Power vehicle to interact with. Being a household with both an XF-7 and Lord Dread's Phantom Striker was even scarce. So, for varying game play, you looked forward to the TV show. 

However, by Spring of 1988, most TV stations had stopped carrying the series. Parents found the concept of a robot apocalypse series geared at kids to be questionable subject matter. Human survivors were slaughtered with abandon by android hunters. The series faced criticism of being an allegory of Nazism and the Holocaust. And as holiday sale reports declared the toy line a failure, by March, Captain Power was a victim of cancellation and it's toys were clearance aisle fodder.

Unfortunately for Neal Adams, by the time his Continuity Comics had released it's first issue of a Captain Power and the Soldiers of the Future comic book, the franchise was dead and buried. As a result, only 2 issues were published. Based J. Michael Straczynski's 2-part script, ' A Summoning of Thunder' reveals the origins of Captain Power, Lord Dread and what caused the Metal Wars that led to the near destruction of humanity. The most shocking revelation is that OverMind was co-created by Power's father, who spends the rest of his life leading the few remaining humans, including his son,  in a battle of man vs machine. 

Written and illustrated by Neal Adams with script assists by Peter Stone. Cover was also by Adams.

Completing this review completes Task #23 (Live Action Comic Adaptation from the 1980s or 90s) of the 2026 Comic Book and Graphic Novel Reading Challenge.

Thursday, February 20, 2025

Hot Wheels #5 (2025 Comic Book & Graphic Novel Reading Challenge)

In 1969, Barbie co-creator Elliott Handler introduced the world, especially young boys, to the scale model toy car line known as Hot Wheels. Unlike their established competitor, Matchbox, which focused on the actual vehicle models on modern roadways, the cars from Hot Wheels were souped up, customized versions designed by manufacturers worldwide. The paint schemes were vivid and wild like hot rodders were decorating their cars. The wheels were bigger and sometimes of varying sizes in the front and back. Some Hot Wheels were designed to fit a certain theme such as the bubble top 'Beatnik Bandit' originally designed by Ed 'Big Daddy' Roth.

As Hot Wheels quickly dominated Matchbox and other toy producers of similar scale model vehicles, Mattel decided to ride the wave of popularity with an animated TV series. Mattel teamed with Ken Synder Properties and Pantomime Productions to create a 30 minute animated series based on the Hot Wheels property. Airing on ABC for 17 episodes over 2 seasons from 1969-71, the Hot Wheels cartoon featured the voice talents of Casey Kasem, Albert Brooks and Michael Rye.

The series revolved around the members of the youth series Hot Wheels Racing Team. High School student Jack Wheeler would compete in races around the world that were filled with cheating and sabotage. The members of the Hot Wheels team would preach fairness and the importance of vehicle safety while facing off against competitors who would pretty much break the law to win their respective automobile races.

As the animated series debuted, DC Comics simultaneously released a monthly series based on the TV series and toy line. Jack, along with his racing teammates Tank and Mickey would have adventures in a variety of vehicles while under the supervision of Jack's father, a former professional racer who's career ended after a crash left him partially crippled. This issue had 3 stories. In 'The Case of the Curious Classic', Mr. Wheeler purchases a run down vehicle he hopes to restore that is desired for some unknown reason by several criminals. 'The Dangerous Days of Mickey Barnes' reveals how Jack and his best friend Mickey first met as bitter rivals. Lastly is a 2-page prose story that describes a practice session match between the 3 members of Team Hot Wheels. 

The first story along with the cover was penciled and scripted by Alex Toth. Len Wein wrote the second feature. Art was by Ric Estrada and Dick Giordano. Credit for the prose story seems to be a mystery in both the book itself and research through other online resources.

DC's Hot Wheels series only ran for 6 issues. Automobile racing seemed to be a hard seller in an industry that ran on superheroes, the supernatural and stories of war. A complaint waged with the FCC might also have something to do with the quick demise of the book. In 1970, Johnny Lightning manufacturer Topper Toys, among others complained that the Hot Wheels animated series was nothing more than a 30 minute commercial for Mattel's toy line. ABC denied the allegations stating that no toys were ever advertised during the show. The FCC rules that a portion of the cartoon's air time was to be registered as advertising. This ruling would be the first step towards the FCC banning animated TV shows for children being based on toy lines for almost a decade until the decision was reversed by the Reagan administration. 

Other notable figures from comic history to work on the short-lived comic line included Joe Gill, Nick Cardy and Vince Colleta. Neal Adams penciled the cover to the final issue; a holiday themed issue covered by collectors of Christmas comic books such as myself.

Completing this review completes Task #27 (Based on a Toy Line or Video Game) of the 2025 Comic Book and Graphic Novel Reading Challenge.

Worth Consuming!

Rating: 7 out of 10 stars.



Tuesday, November 5, 2024

The He-Man Effect: How American Toy Makers Sold Your Childhood

Box Brown explores how corporations have manipulated our fandoms in this 2023 non-fiction graphic novel. While Brown explores the affects of propaganda on the American populace during the two World Wars, his focus is on toys because many of those psychiatrists who used science to ideally heighten pro-American sentiments ended up being hired by advertising agencies after the conflicts. In between the first World War and the attack on Pearl Harbor, women were the primary targets of those advertisers. However, with the baby boom after the fall of Japan, companies were made aware of a brand new untapped market: children.

It turns out that our tiny undeveloped brains cannot tell the difference between the fictions of a TV show and the commercials that fill in gap time. So when a kid sees Superman telling kids that Wheaties is the only cereal for him to eat, they believe that in order to be just like the Man of Steel, the kiddies need to eat Wheaties too! This blending of the two types of media got so bad that restrictions were made by the FCC, thanks to a bunch of angry moms, that prohibited children's programming from being essentially a 30 minute commercial for products. There were a few exceptions like Sesame Street, which was considered educational for children and being on public television, never ran commercials. It's also why during the 60s and 70s, that TV shows like Laugh-In, which was clearly for more mature audiences could appeal to children on lunch boxes and trading cards. It wasn't considered kids programming, so those shows could license out products meant for kids. It also explains why the 1970s was the best decade for cartoons.

This all changed in November, 1980. Ronald Reagan became President and he appointed those to head the FCC who opposed the restrictions on advertising to children during the Saturday morning cartoons and after school programming. Mattel was about to launch a new toy line that promised to rival Kenner's Star Wars behemoth, Its main character was called He-Man. However, capturing the imagination of the youngsters who would demand mom and dad buy it for them would be no easy feat without able word of mouth and frequency on the airwaves. With FCC deregulation of kids programming, Mattel was able to produce an animated series that would essentially be a 22-minute commercial for the Masters of the Universe toyline. 

Thanks to the series produced by Filmation, He-Man and the Masters of the Universe became a cultural touchstone for children in the mid-1980s. I should know, I was on of those kindergartners who started to drop their Star Wars figures and instead pickup a He-Man and a Skeletor figure. I still love the original He-Man series. I've bought massive omnibuses containing the entire run of mini comics inserted with each action figure. I also have a book devoted to the seldom seen newspaper strips. I'm currently on the hunt for the comics produced by Marvel imprint, Star Comics, without going bankrupt doing so. 

While my love for He-Man hasn't diminished reading this historical account of pop culture in the 20th century, I am chagrined to see how much I have been manipulated by Mattel, Kenner, Hasbro and the likes. Eternia's Prince Adam doesn't say 'By the power of Gray Skull. I have the power.' to become He-Man, though it helps. That was an ear worm planted by toy designers to trigger something in our little pea brains to want to consume more Masters of the Universe merch! The same goes with 'Yo, Joe!', 'Thundercats, Ho!' and so many other catch phrases of my childhood.

I'm almost mad at Box Brown. I've enjoyed a lot of his previous works. But with The He-Man Effect, I feel like he exposed the man behind the curtain. There was just a little too much of Adam Ruins Everything that destroyed some of the magic of my youth. The book does explain very well why we get upset when our favorite childhood franchises are rebooted or made 'woke' with diverse casting changes or switching genders of characters. But what I'm most upset about is that these toy lines and animated series that were bright spots to a childhood fraught with bullying and abuse, weren't there to make me happy and secure. They were created to make people rich. Thanks to Box Brown, the truth about my childhood heroes is that they weren't there to protect me. They just wanted my money.

Worth Consuming, but man does it hurt.

Rating: 7 out of 10 stars.

Friday, October 18, 2024

Monster High Halloween Special #1 (Family Comic Friday)

Based on the popular Mattel toy line, IDW presents an All Hallows Eve spectacular starring the students of Monster High!

Principal Frankenstein feels like Halloween is a great time for the students to unwind and blow off some steam by celebrating the human holiday known as Halloween. To do this, the staff of Monster High has put on a Halloween carnival, complete with rides, games and a haunted maze. While waiting to learn who won the costume contest, some of the students decide to explore the labyrinth of corn. At first, it appears to be a basic maze filled with corny frights. However as the students wander further into the field, they begin to experience their deepest, darkest fears. Soon, it becomes eerily certain that something is seriously wrong within the dark passageways of corn.

I'm not familiar with Monster High in the least aside from anything I might have seen in stores. I didn't know that the Mattel franchise was still a thing. I couldn't tell you the last time I had ever seen a kid wearing something with Monster High on it. But I love Halloween specials and the guys at my local favorite comic book store ordered it for me and I needed something to review for this week's Family Comic Friday. 

I thought the art was good. The characters looked like the few toys that I've seen in the past. The beginning and middle of the story was pretty good. Having teenage monsters face their fears in a corn maze was wicked fun. It was a pretty creative plot device if you ask me. I thought the ending was going to end predictably with the student who designed her own costume going to win the costume contest. However, it really didn't feel like this story actually ended at all.

The story concludes with at least 1 student still trapped in the maze. The students can't find them and Frankenstein is freaking out over the disappearance, claiming this has happened before. But when was that? The narrator recites some Halloween poetry, none of which had anything to do with the missing student, and then there's closure with a 'the end' posted on the back right corner of the page. Personally, I hate cliffhanger endings, especially if I don't already have the next issue to immediately follow-up on. However, I would rather have that than leaving everything dangling without a promise of more to come.

Ideal for fans of Monster High. While not rated, those with children aged 9-13 should have no issues with the contents of this book. This special is a fun way for those looking forward to Halloween to wait for it through reading. I just wish for a better ending. A definitive ending. Not the lackluster stoppage that leaves the reader wondering 'What next?'

Rating: 6 out of 10 stars.

Monday, November 5, 2018

He-Man and the Masters of the Universe Minicomic Collection

I've wanted this collection for quite some time! 

Back in the 1980s, when you got either a Masters of the Universe action figure or vehicle/playset, you got a free mini-comic. Generally what happened was on you way home from the store, you would read the minicomic in order to learn more about the item you have just bought. (Yes, I realize now that these books were basically 8-12 page ads. But they were so much fun to read!) Once you got home, you'd take your new toy and act out the adventures in the book. Or you'd nag your parents to buy the missing characters from the book. 

Over the years, finding those minicomics would become a mission for many fans such as myself. I don't have room to display dozens of action figures and playsets. But I have a couple of inches of space in one of my long boxes to house a complete run of minicomics. 

Turns out that the minicomics are even harder to find than the figures. That's because the minicomics would get lost or thrown away or damaged. In the over 10 years plus I've been collecting as an adult, I've only found one He-Man mini comic. It was only a couple of bucks but not in the best of shape with some apparent water damage. 

Thankfully, someone at Dark Horse decided to hunt down those lost treasures. And they went above and beyond including not just the complete run of MOTU, but the inserts from She-Ra, Princess of Power, the 1989 space reboot of He-Man, the original storybook set of 4, and some never before published minis as well!

This collection is massively small. It has well over 1100 pages. Yet, it's just slightly bigger than the size of the mini-comics. So the transferring of original works to copies prevents the artwork from looking stretched-out!

This massive volume includes early work from some of the industries legends such as Bruce Timm, Lee Nordling, Stan Sakai, Mark Texeira, and Robert Kirkman! 

It's really hard to complain about this book. Yes, some of the stories are quite silly, if not ludicrous. (They were written for kids aged 5-10!) The volume, it's got just about everything a MOTU minicomics collector would want- except for the final 8 minicomics produced for the He-Man classics line. I'm not sure why those weren't included unless Dark Horse was afraid that the book and it's costs were getting too out of hand. 

This book, from 2015, originally retails for $29.99. If you are patient, like I was, you can find it for a very good deal on Amazon. If you are wanting to revisit the wonder of being a He-Man fan back in the 80s, this is the perfect MOTU collection for you! And it will save you money and time for something else instead of trying to complete this set individually. 

Now if only DC Comics would release a collection of the Super Powers minicomics, my mirco-sized comic book searches would be complete!

Worth Consuming!

Rating: 9 out of 10 stars.