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Imagine it's the spring of 1966. You're with mom at the local grocery mart and you run across a spinner rack full of comic books. Mom's not willing to pay 12 cents for the latest adventures of the Fantastic Four or Iron Man, so you continue with the shopping trip. You're a bit miffed but you move on...
After mom checks out, you exit the store, coming across the vending machines. Glistening in chrome and cherry red paint, there's an assortment of gumballs, jawbreakers, and fake mood rings ranging in price from a nickel to a quarter. And there you see it! A mini-Marvel comic book starring your favorite characters for only 10 cents! Spider-Man! The Hulk! Thor! Captain America! Sgt. Nick Fury! Even Millie the Model! Marvel Comics is the hot thing right now and you've got to have it!
Feeling a little bad that she said no to that comic book you weren't allowed to purchase, mom digs into her purse and hands you a dime. You place the coin into the slot and eagerly twist the dial. As the trinkets rumble inside the machine, your mind races in speculation as to which book you will get. Then the tumbling stops and the tiny 'egg' rolls down into your hands. At this point, you'll take the Millie book. You just want the bragging rights to being the first kid on your block to have one of these Marvel minis. And then the prize falls into your hands and you discover that you got... a whistle!!!
Chicago, Illinois' Creative House Promotions, INC. was behind the sale of these mini comics. The 6 books were less than the size of the average postage stamp and had 48 pages of story and art. There's a great debate over whether these books are in fact the World's Smallest Comic Books since the format of the stories are more like picture books than works of sequential art.
Fans can also argue that the Marvel Mini Books were the first comics to have variant covers. Each mini came in 6 differing covers- orange, green, red, yellow, blue & lime- but the interiors were always the same. There are some error covers floating around with patterns of dots and strange lines on the front. However, they don't seem to be any more or less valuable than the solid color covers.
The Marvel Mini Books were held together along the left side spine with a rubber glue similar to what holds together memo pads. The tiny size of the books made it impossible to read these rather thick books without damaging the spine and causing pages to fall out. Thus, a Marvel Mini Book in flawless condition is considered a grail find while the discovery of such a book held together by clear scotch tape would be gladly accepted by many a collector.
Just who wrote and illustrated these books is a bit of a mini mystery. Marie Severin (Not Brand Echh) was known to have illustrated a couple of these including the Sgt. Nick Fury book which was regularly drawn by Marie's big brother, John Severin. Writer Mark Evanier in the book Marvel Comic Mini-Books: A Mini-History got a confession out of Denny O'Neil (Batman) as being the writer of the Captain America tale. But as for the other 5 books, former Marvel EIC Roy Thomas confides that neither Stan Lee nor himself wrote any of the minis.
Though C.H.P. would advertise all 6 Marvel titles as being available for only a dime, kids had to sift through other assorted junk like rings, plastic toy animals and even other mini books. In 1965, C.H.P. produced a line of 6 mini books devoted to jokes. Monster Laffs, Silly Willies and Wise Qwaks were just a few of the joke books that became filler in the Marvel Minis vending machines. A 'Stan's Soapbox' issued in all of the April, 1966 Marvel titles proclaimed that an astounding 10 million mini books were produced. C.H.P. apparently had a lot left over because by 1967, Marvel's fan club, The Merry Marvel Marching Society, started giving the minis away as part of their membership kits. Later, some discount stores started selling cake decorations with both the Marvel minis and the joke books affixed with glue.
The Sgt. Nick Fury book is essentially 2 stories in one. The first half of the book titled 'The Mirror Image' was about Nick's role with the Allied Forces during World War II. The second half of this book has Fury's Howling Commandos going behind enemy lines to rescue a general being held as a prisoner of war.
For a veteran collector to enjoy these books, a magnifying glass is needed. The print is small and smudgy. C.H.P.'s quality was questionable and yet this is what you'd expect for only 10 cents. As for why Millie the Model was a part of this series, one has to remember that in 1966, Marvel was producing no less than 3 books starring Millie. Plus, to include the chance to win a Millie mini was a smart way to attract girl customers to spending their money on these books.
A rare book that one should expect to pay a lot of money for if you weren't lucky enough to get out of the vending machine way back in 1966. As for the whistle you won, the only value it has is sentimental.
Worth Consuming!
Rating: 10 out of 10 stars.
Completing this review completes Task #2 (Comic from the Silver Age (1956-1970)) of the 2023 Comic Book and Graphic Novel Reading Challenge.
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