After a brief defection to Charlton Comics, Moose and Squirrel returned to Western Publishing. From 1972 to 1980 under the Gold Key imprint. Legacy numbering was used for the series with the fun beginning with issue #3. Over the course of the series, at least 6 Whitman variants would be produced.
The new series, now retitled Bullwinkle and Rocky, from just being named after the noted alum from Wottsamotta U, was still riding high from syndication reruns. After The Bullwinkle Show ceased producing new material in 1964, the show continued on network television in reruns on Sunday mornings under several titles. Thanks to syndication packages that also included a repackaged run on a series called The Hoppity Hooper Show, it would not be until the 1990s before America saw a Bullwinkle void on the airwaves, albeit very briefly.
Seeing that Bullwinkle and Rocky were appealing to a new generation of cartoon viewers, Western Publishing was able to cut costs by recycling in material from their Dell and Gold Key archives. Even cover art from that era was reused, with only the new title and a new price tag being the only changes. A small handful of issues saw new material, mostly starring Rocky and Bullwinkle. Backup features starring Dudley Do-right, Sherman and Peabody and 'Fractured Fairytales' were all reissues, as the smaller page count for the 70s Gold Key issues allowed for those segments to be spread out over multiple issues. Some issues, such as issue #12 was compromised of only reprinted material.
In issue #4, Bullwinkle is signed by a producer to become the next singing sensation. A la Johnny Bravo on The Brady Bunch, Bullwinkle fame is more based on appearance and very little talent. The second story has the friends at a carnival where Bullwinkle wins a special prize. Unknown to the colorblind carny, who is secretly an agent of Pottsylvania, he's accidentally given a hollowed out cane filled with top secret blueprints to the Moose instead of Boris and Natasha. The dastardly duo spend the rest of the story chasing Bullwinkle around the festival in hilarious attempts to steal the cane.
There are 2 back-up features. Sherman and Peabody travel to Roman times to see a very indecisive Julius Caesar stymied by superstition. The 'Fractured Fairy Tale' skewers the classic Jack and the Bean Stalk with Jack's mother taking a more active role.
Worth Consuming!
Rating: 8 out of 10 stars.
Completing this review completes Task #19 (Cartoon Comic Adaptation from the 1970s) of the 2026 Comic Book and Graphic Novel Reading Challenge.

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