In the past couple of
days some big changes were announced by Marvel Comics and Archie Comics. If you
do not want to know of these spoilers, then do not scroll below past the image
of Batman and Archie
Okay, you’ve been
warned and given plenty of time to click away from this post.
I posted this message
today on Facebook:
“so with Thor
becoming a woman, The Falcon donning the costume of Captain America, Wolverine
going to die, and Archie Andrews shot down in a hail of bullets and coming back
as a guardian angel, I'm thinking this isn't a good week for comic book
continuity.”
There you have it-
that’s a lot to take in. Oddly, DC Comics has been strangely silent with any
shake ups other than a new (= trendy) costume for Batgirl. I think that’s
because with Batman’s 75th Anniversary next week, DC doesn’t want
any negative publicity to take away from the festivities. But mark my word,
something big is on the horizon and it’s going to tick off loyal fans mightily.
So, why all these
dramatic changes all of a sudden? The number one reason is always sales. Usually
a big change in a comic book was limited to the death of a minor character or a
costume change. But ever since DC killed off Superman and Robin the major comic
book publishers have been clamoring for the next ‘shocking’ event. Those issues
fly off the shelves, garnish inflated prices, and eventually collect dust on eBay.
The hot book that is $300 today will eventually become dollar bin fodder is a
few years after the publishers flood the market with more and more reprints.
More importantly for comic book publishers,
events like this garnish publicity and any publicity is good publicity in the
media world. Remember the explosion of controversy when Captain America was
killed about 7 years ago? Some Congressmen and Senators actually condemned
Marvel Comics for the unpatriotic act of killing Steve Rogers. Well, it’s 2014
and Superman, Captain America, and yes, even Jason Todd are all alive and well
in the pages of your favorite comics. Yes, if they kill them, they will come
(back.)
So that explains the
death of Archie and impending doom of one James “Logan” AKA Wolverine Howlett.
Let’s look at the next publicity stunt of comic book companies- the shake-up.
Why do comic books just have to change the superhero you loved and adored as a
child? This one can easily be explained by the demand for more hype in the
press. But there’s something a little more to this ploy.
Even though super hero
movies and TV shows dominate right now (and yes, I’m including non-super hero
comic properties like Walking Dead in this categorization) only about half of
those viewers actually read the comic that they are based on. I don’t have an
exact source for that fact, but I’ve sat through enough panels at ComiCons that
I can tell you that this is considered canon.
Anyway, so let’s say 2
million people watch your comic book TV show. That means only half of the
viewers is giving you both ratings and comic book sales for your franchise. Thus
there are about 1 million untapped potential readers. Let’s say you’ve got 5
shows based on your publishing company with 2 million viewers a show. That’s 10
million total viewers but only 5 million readers. So, how do you drum up new
readers? You’d think events like Free Comic Book Day would be doing the trick.
But sadly, the publishers tend to see this as a minor marketing tool and not
what it really is: the preservation of the comic book industry by marketing to
the next generation of readers. No, the publishers think the best way to get
readers is to placate, placate, placate- pander, pander, pander.
Case in point-
dateline 2008 Washington DC. Barack Obama has won the presidency and becomes
the first African American president in American history. Within weeks,
Spider-man gets stars in a special Inauguration edition comic that has the
web-slinger saving Obama from a terrorist plot. Over the next few months,
dozens (and I mean dozens) of companies- big and small- issue comics starring
Obama. There’s the obvious one’s that are factual and educational. But then you’ve
got one book in which Obama is portrayed as a barbarian and has taken a
bikinied Sarah Palin as his wench.
Now flash forward to
yesterday, 2014 Durham. My favorite comic book store. Obama’s popularity rating
is close to record lows. A scandal in the FBI, a possible lawsuit brought forth
by Congress, and a wildly unpopular healthcare program hasn’t marked Obama as
the media darling he once was. Do you know how many new comics based on
President Obama I found? Zero. Nobody wants to touch the 44th
President in comic book form because it would be publishing poison.
You pick a popular,
trendy thing and they’ll make a comic book out of it. Right now gay
transgendered rights is a hot topic. So is women’s rights. Thus, this is why
you’re going to have a female Thor. It’s also why Archie Andrews gave his life
to protect his gay friend, Kevin Keller.
Now the point I am making isn’t to be
anti-anything here. I believe in the Constitution and as long as your beliefs
and lifestyles do not physically harm another person, I believe our forefathers
established it to be okay for you to do. If you think God is a dog who wants
you to kill cats, you can do that. But don’t expect me to hand over my five
kitties so you can be closer to Fido, Dark Lord of All. But believe me; it this
was a popular religion, you can believe there’s going to be a new character in
your favorite books that practices Fidoism.
I think the Big Two
believe that ALL comic book fans want edgy and daring, and truly believe that
if they make every character transgender, alternative lifestyled, different
cultured, anti-religion, anti-ethics, anti-America, anti-social, etc., etc.,
that the masses will become fans of the books. It’s not socially popular to be
a Christian right now, that’s why you don’t see a super hero who’s a believer.
Don’t believe me- Google Phil from Duck Dynasty and see how popular he became
after he made remarks about homosexuality and how it gels with his faith in
Jesus. Sadly, instead of making great comics with great characters, publishers
just seek to exploit the next thing that trends on Twitter.
One of the biggest
trends is dystopia. Money is tight, the world is at the brink of war every day,
jobs scarce, and hope is even scarcer. And what are some of the biggest movies,
books, and TV shows out there? Dystopian thrillers like 24, the Strain, Under the
Dome, and the Hunger Games. It’s kill or be killed out there it seems with
tragic shootings in schools and colleges. Why you can’t even see the Dark
Knight without fear a man in body armor is going to burst in to theatre 7, guns
blazing. Surviving in a world were all is lost seems like a fairy tale compared
to the things you see on your local news.
But I think the average reader doesn't want
that. Just because fans of Twilight and Hunger Games are clamoring for
dystopia, the readers (the true masses) that have grown up with comics read
them because there was always a promise of a Utopia at the end of the issue or
storyline. Even in its grittiest forms, comic books always would end with the
hope of bright new day. I’m reminded of Frank Miller’s Dark Knight Returns.
This was a gritty, dirty, hopeless future that Miller painted. Superman was a
bad guy, Wonder Woman literally was a call girl and raped by the Joker, and crime
was rampant in the streets of Gotham. But instead of status quo at the ending
of the book, you got an aging Batman, riding off into the sunset with his new
Robin and even newer members of the Batman family, ready to save the day.
That is the ending that the real comic book
fan desires. That is the hero we need. Sure, he got older but he was still
Bruce Wayne: The Batman. We don’t want Superman to become a god. Yeah, he’s got
god-like powers, except 1- he can die. Archie isn’t supposed to die and then
become the guardian angel of Riverdale. He’s supposed to not be able to decide
between Betty and Veronica and have trouble getting his jalopy to work. The
good thing about Archie’s death is that it’s an imaginary story and isn’t canon
to the Archie Universe. However, nobody has seemed to tell that to CNN who’ve
made it seem like Archie is worm food forever and ever.
That’s brings me to my final thought on
comic books. The publishers release press releases to the media and while they
report on the happenings in your favorite comics, they don’t educate the casual
viewer. When somebody sees “Archie Andrews: Dead at 95” they’re going to think,
“well I don’t have to buy that comic book anymore” and the loyal fan is going
to be royally ticked off.
In comics, unless you are Uncle Ben Parker,
everybody returns from the dead at one point or another. Publishers need to
understand that the casual reader doesn’t know this. The same goes with adding
new and edgy characters that reflect the values of ‘today.’ Remember Dazzler?
The hot swinging disco chick mutant superhero? If you’re younger than 34,
probably not. She was supposed to be the face of 1970 and 80s life. But one
day, you know what happened? Disco died. Oh, Dazzler’s still around but you won’t
ever see her as the flagship hero of Marvel Comics ever again unless Disco
makes a comeback.
I think it’s perfectly
fine to create new characters. They reflect the times. They may be right. They
may be wrong. Hitler was comic’s first villain. Today, the average superhero’s
main nemesis is bigotry, homophobia, and hate. Both villains exhibit the same characteristics;
only the modern super villain isn’t a single face to anoint as the root of all
evil. Dazzler is a good example to the tides of change as to why not as much
fuss is made over new characters. One day, somebody is going to look at a
Beanie Baby and not know that they used to command hundreds and thousands of
dollars. So, in order to make an impact, the publishers screw around with your
childhood. They kill off the superhero you used to run around your yard as or
they change your idol into a woman, an alien, or even a villain.
Yes, as the average
comic book reader and fan, I want new and exciting stories. I don’t want comics
being so dull that the newest issue of Action Comics sees Superman and Lex
Luthor sitting on a porch sipping lemonade. Publishers, it’s time to realize
that you need to make 2 comics- one series for the established reader who
remembers the innocent times fondly and one series for those who want their
heroes to be raw and dangerous. I thought that was the point of series like
Elseworlds and Ultimate Marvel. Sadly, it seems that the Big Two forgot the
point behind those experiments and now just create their next story on what CNN
and Fox News thinks is that voice of the people.
Folks if you think that your voice is
different from what the media is trying to make our favorite superheroes, and
then I encourage you to comment on this story. Please make folks aware that
someone still loves comic books as a vessel of hope not a pamphlet of despair.
If you agree with at least some of the points I am trying to make, please link
this story to whatever social media you see fit. Please use the hashtag
#bringbackmyheroes to let DC Comics and Marvel know that we want out super
heroes back and in the condition we found them.